Ark Clothing: *Wishlist*

ARK is said to have been 'born out of three clubbers love of music and fashion in the 90's rave scene' and is one of the leading retailers in the UK of branded fashion. Labels they stock include Fred Perry, Religion Clothing, Hearts & Bows, Cloak & Dagger, Carhartt, Humor, Glamorous and, my personal favourites, Superdry and Motel Clothing.

What I like about ARK at the moment though is their co-ords trend:

(ARK's full collection of co-ords can be found here)

Co-ords make a great easy outfit for the Spring/Summer and ARK have such a good variety. Their collection includes Floral, Gingham and Neon, to name just a few, all of which would look gorgeous with a pair of shades and some jellies. My favourite out of the three featured above is the HEARTS AND BOWS Mint Green Grid Set (middle) as it seems to shout 'Summer Cool' however the VOGUELAND Ark Cream Carla Set afterwards would make the most stylish combination. Of course, there's always the option of alternating different co-ords you buy, which is especially useful for events such as music festivals. Co-ords are predicted to be a big trend this Summer, so be sure to check out ARK's collection for yourself, you might just like it..

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Eyewear Efficiency: What's DG, D&G and Dolce & Gabbana?

Let's clear the air.

It's often the case with designer items that other brands exist that appear to 'rip them off'. This can be confusing because people can sometimes buy items which are not designer without realising. I considered this recently when I chose to buy some sunglasses from DG Eyewear. Basically I love how the sunglasses look and they had the UV 400 protection I required for travelling (which is why they were purchased). However I did think what if somebody mistakened these for Dolce & Gabbana, unknowingly buying sunglasses which are actually from another company?

DG Eyewear are not a Dolce & Gabbana rip-off they are simply a copyrighted, independent brand in their own right. Manufactured in China, they offer a range of styles and colours. DG Eyewear are not advertised as part of Dolce and Gabbanna so shouldn't be treated as if they are.

Dolce & Gabbana sunglasses are always made in Italy, Dolce & Gabbana has a cheaper line called D&G, where a few are made in Italy, but the majority is made in China for ease of cost. To notice whether sunglasses are part of the usual Dolce and Gabbana, or their cheaper range, look at the model number. Dolce & Gabbana's number includes DG and D&G's use DD.

At the very bottom of the DG Eyewear site is a disclaimer "DG Eyewear ®, Dolce & Gabbana Sunglasses ® and D&G Sunglasses ® are separate trademarked brands. We only sell DG Eyewear® branded sunglasses. If you are looking for Dolce & Gabbana Sunglasses ® or D&G Sunglasses ®, please visit an authorized dealer."

In my opinion, you shouldn't be frightened of buying a brand if it is legitimately independent. I really like the sunglasses I chose as they suit the function I required them for (and if I break them I won't feel as guilty). Just make sure you do your research first!

DG Eyewear

D&G

Dolce & Gabbana

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Graduate Fashion Week (George)

According to the Telegraph GFW is 'the place to discover the future of fashion'. This year, the event ran from the 31st May to the 3rd of June, showcasing the work of over 1,000 graduates from the most influential and inspiring UK and international universities.

This years fashion week came to my attention when I noticed the hashtag #GFW on Twitter. The event attracts over 20,000 guests each June, and features 22 catwalk shows, exhibitions from over 40 universities and an acclaimed Gala Award Show.

One of the most noticeable features about this year's GFW was the 3D Scanner presented on the opening day. This device can scan the human body 0.1mm at a time. The inventors of the 3D Scanner come from an engineering background and contacted George to pitch “a whole new way of buying clothes”. 3D Scanners allow the body to be scanned and for you to see how individual garments will look without having to try them on, ultimately revolutionising the shopping experience. 3D Scanners are currently working on this concept with shoe design.






Here are some more images from across GFW, found from various sources:




^ Grace Weller, winner of the #GFW2014 George Gold Award




(Below) Aimee Dunn @officialgfw #gfw2014  NTU WINNER Best Menswear Award

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